The previous website was set up for e-commerce, but due to a shift in their business strategy, which includes offering customized aesthetic treatments, a new website is required. As a solution, I am currently developing an updated e-commerce website for the brand. The new website features an online booking system, a skin type quiz to help customers determine their ideal products, and a product page that enables customers to customize and order their own bespoke skincare products. Additionally, the website includes a subscription option for convenient and automated ordering.

To enhance the user experience, the website also includes a fully integrated dashboard where customers can manage their account, view their order history, and edit their personal information as needed. This feature helps to ensure that customers have complete control over their experience with the brand. Overall, the new e-commerce website will enable the brand to expand their offerings and better serve their customers, leading to increased sales and customer satisfaction.